I fix the listing details that decide the sale.
I'm Laurel Webb. I work with small e-commerce brands on the part of the funnel most agencies ignore — the listing itself. Titles, attributes, imagery, navigation, pricing, and the competitor picture that tells you why a sale was lost.
Why I focus on listings
Most e-commerce marketing spend goes to driving traffic. But once a shopper lands on a product page, the listing has to do the selling — and most small brands lose the sale there, not in the ad account.
I work on the page itself: the title that gets you found, the attributes that get you filtered into results, the imagery and reviews that answer doubts, and the navigation and pricing that close. It's unglamorous, specific work — and it's where revenue actually moves.
I keep engagements focused. You'll always know what I'm changing, why, and what revenue it's meant to recover.
Focused
One listing problem at a time, not a vague retainer.
Transparent
Every change tied to the revenue it's meant to move.
Practical
Built for small brands, not enterprise budgets.
Want to see what I'd change first?
Book a free strategy call. I'll point at the one fix most likely to move revenue for your brand.
Book a strategy call