What I build for small e-commerce brands
Each service targets a specific point where listings lose revenue — and rebuilds it to convert. Engage one at a time, or combine them into a full listing overhaul.
Product titles & descriptions that match how customers search
I rewrite your product titles and descriptions in the language your customers actually type into the search bar — so the right shoppers find the right products, and the listing earns the click once they do.
- Keyword-mapped titles that read naturally, not stuffed
- Descriptions structured around the questions buyers ask before buying
- Tone calibrated to your brand and your price point
Attributes that put your products in every filter and search result
Most products are invisible in filtered search because attributes are missing or inconsistent. I audit and complete your attribute data so every product appears in every filter and result it belongs in.
- Full attribute audit across your catalog
- Standardized values that match marketplace taxonomy
- Gap report showing exactly where you're losing visibility
Imagery and reviews that answer pre-purchase questions
Shoppers buy when their doubts are resolved before they have to ask. I shape your imagery direction and review strategy so the most common buying objections are answered on the page itself.
- Image-set guidance that covers fit, scale, and use case
- Review prompt strategy that surfaces the answers shoppers need
- Q&A and review highlights placed where they convert
Navigation that puts your best sellers in front of every visitor
Your best sellers should never be three clicks deep. I restructure your navigation and merchandising so your strongest products meet every visitor within the first scroll.
- Menu and collection structure built around revenue, not category habit
- Best-seller placement across home, category, and search
- Cross-sell wiring that lifts average order value
Pricing and presentation that work together to close the sale
Price is only persuasive when the presentation supports it. I align your pricing structure with how products are shown — bundles, anchors, and framing that make the price feel obvious and fair.
- Price framing and anchor strategy per category
- Bundle and tier presentation that protects margin
- Promo cadence that trains buying without eroding value
A clear view of which competitors are winning the sale, and why
You can't win back a sale you can't see. I map which competitors are taking your conversions, break down exactly why — title, price, imagery, reviews — and give you a prioritized plan to take it back.
- Competitor listing teardowns on your key SKUs
- Win/loss analysis on title, price, and presentation
- Prioritized action plan ranked by recoverable revenue
Not sure where to start?
Book a free call and I'll tell you which of these will move revenue for your brand first.
Book a strategy call